Magento 2 is transforming the commerce field dramatically with the new experience it offers to those who rely on it. Due to the new powerful features of the next generation platform, marketers and merchants are able to do more and reach more as a team.
Magento Enterprise Edition 2.1
clears all the boundaries and gives you to create an unique shopping experience
and takes your business to next level. Built
for rapid and cost-effective innovation, the platform combines rich,
out-of-the-box functionality, enterprise performance and scale, and powerful
business tools to keep you ahead of increasingly complex commerce operations
and growing customer demands.
Features Highlights of Magento
EE 2.1
Magento EE 2.1 has more exiting
features which helps to speed up the performance and reduces development and
deployment efforts with more customization flexibility.
Powerful Admin Experience
Work
efficiently with a modern and intuitive user interface. A dashboard lets you
monitor your business with quick access to sales, order, search term and
best-selling product data. Enhanced navigation and search makes it easy to find
information, and you can configure and save different views of order and customer
management screens to speed up day-to-day tasks.
Responsive Design Themes
Provides
built in touch-friendly and easily customizable with SEO features. The responsive themes adapt and adjust how
menus, images, checkout and other features are displayed to fit desktop,
laptop, tablet, and mobile device screens.
Customer Segmentation and
Personalization
Create
personalized shopping experiences that boost conversion rates by dynamically
displaying content, promotions, and pricing to specific customers based on
properties such as their location, gender, order history, lifetime purchase
value, wish list items, and more. You can also target unknown site visitors
based on the products they have viewed or items in their cart.
Dynamic Rule-Based Product Relations
You can set
your own automated rules to show-case up-sell, cross-sells and related products
to each customer segments. Rules are easily administered through a
condition-based tool allowing you to effortlessly target product suggestions to
increase sales and average order values.
Content Staging and Preview
Your business
team can easily mange wide range of contents without involving any developer.
Preview all changes by date or store view to guarantee a flawless shopper
experience and optimize the timing and impact of site updates by managing all
changes through a timeline dashboard. Automatically deploy updates at scheduled
times for greater efficiency.
Enhanced payment options
Enhanced
payment options of Magento Enterprise Edition 2.1 boost conversion rates like
never before! Customers can now make a purchase with PayPal in overlay window
of the merchant's account without actually even leaving your store.
Elasticsearch
Manage huge
catalogs and easily scale search capacity as queries grow with integrated
Elasticsearch technology. Set-up is fast and global deployments are simple with
support for 33 languages out of the box. Elasticsearch offers suggestions for
customer misspellings, support for stop words and attribute weighting, and
synonym management via the Magento Admin to increase relevancy and conversions.
Visual Merchandising
Optimize
product category pages to drive higher sales by arranging products with a
simple drag-and-drop interface or sorting rules that order products by best
seller, color, highest margin, or newest addition. Save time by setting rules
to automatically assign products to specific categories based on their
attributes, such as brand, price, or date created.
Multiple Master Databases
Provides
provision to scale the database tier of Magento application by using seperate
master database to support checkout, order Management and catalog data. This
ensures merchandising and order management activities never impact the
shopper’s ability to browse and make purchases on the website.
Flexible Deployment Options
Choose to
deploy your Magento software in whatever environment suits your goals and
operations best, including cloud, 3rd party hosting, and on premises. New
Magento cloud service, Enterprise Cloud Edition, enables rapid deployment of
fully customizable, secure, and scalable web storefronts on a redundant,
AWS-based hosting and managed services infrastructure that is optimized for
performance and resilience.
Varnish Page Caching
Speed up your
site performance, decrease response time and reduce load on servers with
integrated Varnish page caching. Magento fully supports and provides Varnish
configuration files out-of-the-box to make it easy to implement.
Hope this article helps you to
know some additional out-of-the-box features in
Magento Enterprise Edition 2.1.
Ideaapplied Technologies provides
Magento eCommerce portal development service with complete project management
suite. You can visit us at ideaapplied.com to know more about our services.
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