Magento 2 is transforming the commerce field dramatically with the new experience it offers to those who rely on it. Due to the new powerful features of the next generation platform, marketers and merchants are able to do more and reach more as a team.
Magento Enterprise Edition 2.1 clears all the boundaries and gives you to create an unique shopping experience and takes your business to next level. Built for rapid and cost-effective innovation, the platform combines rich, out-of-the-box functionality, enterprise performance and scale, and powerful business tools to keep you ahead of increasingly complex commerce operations and growing customer demands.
Features Highlights of Magento EE 2.1
Magento EE 2.1 has more exiting features which helps to speed up the performance and reduces development and deployment efforts with more customization flexibility.
Powerful Admin Experience
Work efficiently with a modern and intuitive user interface. A dashboard lets you monitor your business with quick access to sales, order, search term and best-selling product data. Enhanced navigation and search makes it easy to find information, and you can configure and save different views of order and customer management screens to speed up day-to-day tasks.
Responsive Design Themes
Provides built in touch-friendly and easily customizable with SEO features. The responsive themes adapt and adjust how menus, images, checkout and other features are displayed to fit desktop, laptop, tablet, and mobile device screens.
Customer Segmentation and Personalization
Create personalized shopping experiences that boost conversion rates by dynamically displaying content, promotions, and pricing to specific customers based on properties such as their location, gender, order history, lifetime purchase value, wish list items, and more. You can also target unknown site visitors based on the products they have viewed or items in their cart.
Dynamic Rule-Based Product Relations
You can set your own automated rules to show-case up-sell, cross-sells and related products to each customer segments. Rules are easily administered through a condition-based tool allowing you to effortlessly target product suggestions to increase sales and average order values.
Content Staging and Preview
Your business team can easily mange wide range of contents without involving any developer. Preview all changes by date or store view to guarantee a flawless shopper experience and optimize the timing and impact of site updates by managing all changes through a timeline dashboard. Automatically deploy updates at scheduled times for greater efficiency.
Enhanced payment options
Enhanced payment options of Magento Enterprise Edition 2.1 boost conversion rates like never before! Customers can now make a purchase with PayPal in overlay window of the merchant's account without actually even leaving your store.
Manage huge catalogs and easily scale search capacity as queries grow with integrated Elasticsearch technology. Set-up is fast and global deployments are simple with support for 33 languages out of the box. Elasticsearch offers suggestions for customer misspellings, support for stop words and attribute weighting, and synonym management via the Magento Admin to increase relevancy and conversions.
Optimize product category pages to drive higher sales by arranging products with a simple drag-and-drop interface or sorting rules that order products by best seller, color, highest margin, or newest addition. Save time by setting rules to automatically assign products to specific categories based on their attributes, such as brand, price, or date created.
Multiple Master Databases
Provides provision to scale the database tier of Magento application by using seperate master database to support checkout, order Management and catalog data. This ensures merchandising and order management activities never impact the shopper’s ability to browse and make purchases on the website.
Flexible Deployment Options
Choose to deploy your Magento software in whatever environment suits your goals and operations best, including cloud, 3rd party hosting, and on premises. New Magento cloud service, Enterprise Cloud Edition, enables rapid deployment of fully customizable, secure, and scalable web storefronts on a redundant, AWS-based hosting and managed services infrastructure that is optimized for performance and resilience.
Varnish Page Caching
Speed up your site performance, decrease response time and reduce load on servers with integrated Varnish page caching. Magento fully supports and provides Varnish configuration files out-of-the-box to make it easy to implement.
Hope this article helps you to know some additional out-of-the-box features in Magento Enterprise Edition 2.1.
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